Organic aisle has energy

The Organic aisles at the NRA show clearly had resonating energy, in large part to the proximity of the vendors and the smaller aisles. The Truitt Brothers presentation in the Conserve pavilion emphasized two aspects of the whole sustainability sphere that are necessary. One, it has to add value to the equation or it will not be self sustaining. Two, the most popular and effective avenue for communicating the message is storytelling because it invests the customer in the process.