What Customers Value:

A guest that walks into your restaurant does not care about the menu, price points, décor or service. What will determine the value that guest receives is the intangible of how they were made to feel. If they feel good they will return, if they did not leave feeling good then they will not return. That is the secret of success, not the celebrity of the chef, not expansive wine lists, not creative decors, not gimmicks, not the quality or quantity of the culinary offerings. Customers equate value with how they feel.

How does your restaurant make its guests feel?