Starbucks Corp. will allow customers at U.S. company-operated stores to use some smartphones to pay for their purchases in an effort to drive sales.
Customers with Research in Motion Ltd.’s BlackBerry or Apple Inc.’s iPhone or iPod touch will be able to pay using a Starbuck card mobile app at nearly 6,800 company-operated stores and 1,000 Starbucks in U.S. Target Corp. locations.
The introduction builds on test programs that included Seattle, Northern California and New York. The company said its Starbucks card platform saw growth of 21% last year, partly driven by its rewards program.
Starbucks in November reported that fiscal fourth-quarter profit surged 86 percent as worldwide same-store sales rebounded for the fourth consecutive quarter, with the coffee giant reporting balanced growth in the U.S. and abroad.
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