Saturday, August 28, 2010

litmus test for ideas

Guy Kawasaki interviews Scott Belsky,

At the early stage, how can one tell if an idea is any good?

Here’s the simple litmus test: Does your community care? Everyone has a “community” of constituents—customers, users, readers, clients, etc. Share your ideas liberally. If your community engages with them (either for or against them), then you know you’re onto something. If they don’t look twice you know that you either need to reconsider the idea or rethink how you communicate it.