Matryn Drake explains the five basic steps
- Identity
- Positioning
- People
- Focus
- Belief Inspiring belief is the single biggest job for an executive in a turnaround business. The biggest enemy to your success is the cynicism and resignation that grows daily in a failing organisation: it’s a contagious mindset that saps energy, kills pace, and stifles change. “Whether you think you can, or think you can’t, you’re probably right” is a truism that is magnified for an organisation in turnaround. The CEOs most important role is that of chief believer and evangelist.
