Actionable, Accessible and Auditable

Information is not power, how we use that information is where the power lies.

Sean's article highlights Eric Ries's three steps.

1. Actionable. Report users must be able to run their own experiments on the data to verify results and make changes.
2. Accessible. Everyone in the company must know how to read the numbers, and have quick access to them.
3. Auditable. Managers and execs higher up in the organization need to be able to confirm what the numbers are saying.