Monday, September 21, 2009

The customer has a task, help them fulfill it..

Jeff Sexton's post spells it out pretty clearly,

prospective customers are task oriented – they have lives and they are not visiting your business because they are interested in you, or your company, or how you’d like to “position” yourselves within the industry. Your visitors have a problem and they are really only interested in whether or not you have a viable solution.

An entrepreneur's sole reason for existence is to provide that viable solution.