The rise of Fast Casual:

The "Fast Casual - Heating up the Restaurant Industry" seminar at the NRA was a joy to attend. the panel included Louis, Don and Husein who clearly are passionate about this segment. It is my favorite segment in the restaurant industry.

The economic maelstrom has accelerated the rise of the Fast Casual. The NRA panel addressed the elements of Fast Casual"

Fresh
Friendly employees
First Rate
Fair price
Pay first
Full View Preparation
Fine Ingredients
Flexible Offerings
Fast Service

The Wow of Fast Casual:

Differentiation
Innovation
Brand Promise
Quality Driven Financial performance

The value equation of Fast Casual; V=P+F+S+A+E

Passion
Fresh Quality Food
Service, being attentive to the customers needs
Ambiance, very clean space which resonates with energy, vibe
Execution, leadership drives the elements of the operation
Value = brand experience