Thursday, April 30, 2009

Who should be on your marketing team?

Rosabeth Moss Kanter advises that everyone should be in marketing.


So now what? When you can't (and shouldn't) cut any further, you can leverage the creativity of the people on your team. This is truly the time when employees are your most important assets -- for real, not just in slogans. In a recession, everyone should be in marketing. Motivated employees contribute to creative thinking that can help retain current customers and identify new ones.