“When you find a service or establishment or product that gives you joy, it's tempting to keep it to yourself. Perhaps it's uncomfortable to recommend it to a friend (after all, you might seem silly) and even more uncomfortable to recommend it to a stranger (after all, you might seem like a shill).
“If you will miss a product, a service, a book, a site or a professional when they close up shop, stand up, speak up and bring them masses of new business.
We get what we promote.”
Seth is aiming his comments to all however the key for restaurateur's is to convey urgency to your customers. There is an urgency for your advocates to spread the word because tomorrow their favorite restaurant may not be there. Have you heard there is a recession going on, Who Knew!
