Harry’s post crystallizes the focus every successful entrepreneur must have:
"Helping the dreams of others come true is a pretty big responsibility. Your clients trust you with their project, but they also trust you with something far more precious. They trust you to handle their vision with care and attention.
Their vision may be a little ragged around the edges... They may splatter out ideas, subconsciously asking for guidance. They may want something so badly they can’t put it in words."
Creating customer advocacy begins with viewing everything from the perspective of the customer. A business is in its purest form is a tool for your customer to achieve an objective. Help your customer fulfill their dreams is a sustainable business model.
