There is a well worn axiom in business, to focus all your energy on your greatest opportunities and let the rest take care of itself. The implication is not to forget about the rest, rather give the rest to those who are best able to deal with it. An entrepreneur’s energy should be directed toward activity that results in the highest generation of cash flow and profit (incidentally not the same concepts).
Denise O’Berry’s post reminds us all to focus all of our energy on generating cash flow.
“Your primary focus, if your business is living on the edge between a red or black bottom line, should be cash flow. And to increase cash flow you have to sell. Anything that takes you away from selling is a threat to your cash flow.”
