Saturday, November 15, 2008

8 second rule:

In eight seconds tell me what the essence of your business is?


Strip away all the fluff, what is your business all about in eight seconds? Here is the process, start with a 3 minute narrative, reduce the story to 2 minutes, reduce the story to 1 minute, reduce the story to thirty seconds, reduce the story to twenty seconds, and finally reduce the story to 8 seconds.


Now go out and play!