Wednesday, June 27, 2012

Training, training and more training

Celeste Edman highlights the continual need for training


Recently, I ate at a casual Italian restaurant. I was looking forward to the experience as the owners excelled at their fine-dining Italian establishment so I was interested in their take on casual. When I arrived, I was greeted by a welcoming host. We were seated, given menus, and told our server would be right with us. So far, so good. We waited. And we waited. And, we waited. Finally, the server arrived and asked us if we were ready to order. We asked about specials. There were none. Any recommendations on a starter, we asked? "There's some bread on there that's supposed to be good", he said to us.

It was in fact, very good. All the food was outstanding, but the service got progressively worse. When asked what his favorite pizza was, he informed us that he tried not to eat it because it made him fat! 

The owners had obviously taken great care to ensure quality products were used in their food, the d├ęcor was deliberate and specific to their brand, and the overall ambiance was good, however the server was so untrained and so incompetent that we won't be back.

Every person in your restaurant plays a role in your customer's experience. With thoughtful attention to your process and in turn your customer, you'll ensure consistency over all.