Monday, March 14, 2011

What color is your luggage?

Jon Gordon asks an interesting question,
why so many travelers buy a black bag.
After all, they have a choice. Go to any luggage store and you’ll see green bags, red bags, yellow bags, blue bags and even pink bags and yet most choose black.
They have an opportunity to buy a color that stands out and yet they don’t. They conform. So when it comes time to find their bag it’s not easy to distinguish their bag from others.
It’s the same way in business and life. We have a choice. We can stand out in traffic or we can choose to conform and be like everyone else.

If you don’t stand out and simply conform, when customers are given a choice they won’t be able to differentiate you from the competition. You’ll be like a black bag in a pile of black bags.

People and organizations and brands that stand out in traffic are the ones that thrive. They are easy to find and everyone knows there’s something different about them.

Does your business stand out?