Wednesday, September 1, 2010

What is your value statement?

Rafi Mohammed shares his value statement philosophy,


Every company – whether a mom-and-pop or a Boston’s, for example -- should have a value statement that clearly articulates why customers should purchase their product over competitors’ offerings. Be specific in listing reasons: this is not a time to be modest. This statement will boost the confidence of your frontline so they can look customers squarely in the eye and say, “I know that you have options, but here are the reasons why you should buy our product.”