Saturday, November 21, 2009

Back to the value equation

Darren explains business models that work

“The limited-service sandwich chains that continue to perform well have conveyed a strong value equation to their customers—from craveable flavor profiles to reasonable pricing to convenience of ordering,” says Darren Tristano, EVP at Technomic, a foodservice industry consultant. “Given the challenging economic environment, leaders should understand the shifting expectations of their customers and be prepared to make the necessary changes to remain relevant, while keeping a watchful eye on margin erosion concerns.”