Friday, July 10, 2009

Smaller portions as a business model.

A twenty year study chronicled in Karen Kaplan's article confirms the following,

The study comes as some validation to the cadre of several hundred true-believing Americans who profess to practice caloric restriction in their daily lives. It was also welcomed by scientists who study the biological mechanisms of aging and longevity.

"It adds to the evidence piling up that caloric restriction, independent of thinness, is a healthy way to stay alive and healthy longer," said Susan Roberts of the Human Nutrition Research Center on Aging at Tufts University, who wasn't involved in the study. "Less diseases in old age has to be something most everyone wants."


The question is simple, "can a sustainable business model be built around smaller portions?" The assertion of the health benefits has been common knowledge for some time. If fact during the study period, the American diet and the restaurant industry has been enamored with the "go large' mentality that is in direct contrast to the findings of the study.